Posts

Showing posts from June, 2021

Winnowed out, cancelled and somewhat woke.

Image
I was surprised to see ciggie advertising is not specifically banned from Formula One.  Ferrari’s Mission Winnow sponsorship has been questioned on a regular basis since it was first introduced in 2019. Mission Winnow is, basically, Philip Morris’ not-so-subtle vaping initiative. Philip Morris is, basically, Marlboro. Marlboro has been on the Ferraris since, basically, forever. It turns out that overt tobacco sponsorships have been discouraged but not completely banned in Formula One for years. Still, Philip Morris is so upset by the apparently distaste for tobacco in racing that the company has decided to remove its Mission Winnow sponsorship from the Ferraris due to “mistrust.” Riccardo Parino, Vice President of Global Partnerships at Philip Morris, had quite a lot to say about the whole situation: "The Mission Winnow logo will not be featured on the Scuderia Ferrari livery during races in the EU, starting with the French Grand Prix this weekend. Mission Winnow respects all laws...